Unfortunately the game is not tested on Windows 7 64 bit environment. There is a work around that you can try but still there is no guarantee about it. You can try to run the game as administrator, to run the game as administrator: 
 
 1. Right-click on the shortcut icon of the game on your desktop.
  2. Choose the option "Run as Administrator".
  3. Choose to allow the game. 

If the game still not runs properly, Please try to play it in Compatibility mode. Please visit the following link for the steps to play the game in compatibility mode: 

 http://www.sevenforums.com/tutorials/316-compatibility-mode.html  


If there is anything else we can help you with, please do let us know. Should you require any further assistance, please visit our support knowledge base at www.support.ea.com for a quick reference.   Regards, EA Rep Gavin EA Online Support